Creating a corporate video involves several steps to ensure it
effectively communicates your message and reflects your brand. Here's a step-by-step guide to help you
produce a professional corporate video:
Define Your Objective : Determine the purpose of the video.
Is it for marketing, training, investor relations, or internal communications?
Identify Your Target Audience: Understand who you are making
the video for. Tailor the content and tone to resonate with your audience.
Develop a Concept: Create a clear concept that aligns with
your brand's values and the message you want to convey.
Write a Script: Craft a script that is engaging and concise.
Make sure it includes key messages and calls to action.
Plan Your Budget: Determine the budget for the project,
including costs for equipment, crew, talent, locations, and post-production.
Assemble Your Team: Gather a team of professionals, including
a director, producer, camera operators, sound technicians, and editors.
Storyboarding: Create a storyboard to visualize each scene.
This helps in planning the shots and ensuring a smooth production process.
If you want to create a successful corporate video, consider letting
your employees do the talking, like Honda's corporate video, which features employees from around the
world sharing what the company means to them. You can also create your own video clips, like Three Sixty
Property Group, which discusses the values of the company alongside accompanying video clips.
Choose Locations: Select locations that enhance the story and
are practical for filming.
Casting: Choose the right talent for the video. This could be
employees, actors, or voice-over artists.
Schedule the Shoot: Plan the shoot dates and times. Ensure all
equipment and crew are available.
Production: Film the video according to the script and
storyboard. Pay attention to lighting, sound, and framing.
Post-Production: Edit the footage, add graphics, music, and
voice-overs. Ensure the final product is polished and professional.
Review and Feedback: Review the video with stakeholders and
make necessary revisions based on feedback.
Distribution: Plan how you will distribute the video. This
could be through your website, social media, email campaigns, or presentations.
Measure Success: Track the video’s performance using analytics
to understand its impact and effectiveness.
